multi-bene lip + cheek color: five

NOTO, founded by fashion and beauty makeup artist, Gloria Noto, is a multi-use, gender-inclusive, clean cosmetic line (where clean refers to "free of ingredients that can harm your body and the environment"). Packed with uncomplicated yet high-performing ingredients, NOTO celebrates the authentic and diverse layers of what self-expression and beauty can mean. This is what Gloria says about her journey: "Launching NOTO quite literally in my kitchen, I became excited to use all the skills I learned over the years to create a line that celebrated the spectrum of authentic identities I felt I wasn’t seeing in the clean beauty industry at that time. I wanted to hear their stories and celebrate their lives through how we all connect with self-care." Through their products, NOTO gets involved in support of vulnerable communities, the arts, and the environment. They support organizations such as: Planned Parenthood, The Okra Project, The Transgender Freedom Fund, Black Mama’s Matter, The Love Land Foundation, The Trevor Project, and many more.

This tint stick is a multi-use color stick that builds, nourishes, and repairs. NOTO’s multi-purpose makeup stick is made with natural ingredients that act as skincare first and foremost, while adding a touch of color to the cheeks and lips, as preferred. Do not let yourself be intimidated by the intensity of the color. When added to the skin and blended in with the tips of your fingers, it adds only a hint of shade without overpowering your natural look. 

This shade, Five, is a deep berry with a neutral mauve kiss, giving you a 90s hue that’s buildable from sheer to opaque. Subtle undertones of mauve, dusty rose, brown, and purple seamlessly blend together in celebration. Gloria was inspired to name it five as this number symbolizes freedom in self-expression.

apply: wherever you’d like a wash of deep berry hue. Layer on with your fingers or a brush for full opacity, or tap excess off with a tissue for a subtle stained look. You may also layer this over other lip and cheek products you may like to use.

ingredients: olea europaea (olive) fruit oil, ricinus communis (castor) seed oil, caprylic/capric triglyceride, oryza sativa (rice) bran wax, butyrospermum parkii (shea) butter, euphorbia cerifera (candelilla) wax, simmondsia chinensis (jojoba) seed oil, helianthus annuus (sunflower) seed oil, titanium dioxide (CI 77891), D&C red no.33 Al lake (CI 17200), rosa canina fruit extract, mentha arvensis leaf oil, phenoxyethanol, iron oxides (CI 77499), FD&C red No.40 Al lake (CI 16035), tocopherol, ethylhexylglycerin