You are welcome here! Thank you for visiting.
Discover our selection of carefully curated products for body, mind, and soul. We work with female-forward suppliers world-round to bring to you mindful alternatives to everyday products that will leave a smaller footprint yet make your heart sing.

summer vacation
Are you feeling the need for a few days off? A few days to disconnect and just be? Perhaps you have it already planned and are just counting down the days. What is there to say except that we feel your longing? It has been a long year since last summer and taking holidays is neither easy nor cheap. We get it. You should go. Let's face it, this rushed everyday we live in needs to be escaped sometimes. Perhaps your vacation is far off in exotic lands, or perhaps it is close to home or even at home. No matter where you will take those deep breaths and where you will continue working on yourself and your needs, we know you will do it responsibly and respectfully.
We share Michelle Site's beautiful meditative words further down the page. Read them out loud, hands on your knees, in a place you call home.

slow textiles
The slow textiles movement embraces eco-friendly materials, local artisans and traditional skills...

camping respectfully
The nine rules of hiking, or the "mountain code" ("fjellvettreglerne" in Norwegian), summarize a basic reflection: showing respect for nature and its strength. The rule emphasizing a well thought-through choice of equipment and, implicitly, all the big and small things we pack along for trips, is key to showing respect.
I would so venture to add that the code should include a tenth rule, and that is to leave no trace behind. We have put together a small collection of essentials for camping trips that give you freedom and promote self-love while not compromising on space nor on environmental footprint.
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essentials
How do you care for yourself? How do you show yourself love?...
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natural incense
In the soft glow of candlelight, natural incense unfolds like sacred choreography—movements...
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slow baking
Making sourdough bread at home is a ritual, one that invites slow...
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art prints
What would the world be without art? We all need more shapes...
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beans & leaves
Coffee or matcha, anyone? Grab a book, or grab a pencil. Read,...
Meditation by Michelle Site
You are in a meadow.
The grass is tall and swaying.
Wildflowers glimmer bright blue, red and yellow.
The sun is shining, warm against your face.
A breeze drifts through your hair.
At the end of the meadow, there is a small bridge over a brook.
You walk towards it, the grass grazing against your legs,
the smell of sunshine and grass soft against your shoulders.
As you come closer, you hear the brook running,
and see your inner child, waiting on the bridge.
When you reach it, your hand resting on the wood,
she smiles and waves at you.
You step onto the bridge, your arms open.
You embrace each other, warmth enveloping you both.
Holding hands, you walk together and sit along the brook.
You spend time skipping stones, catching up, laughing,
enjoying the silence. The birds singing behind you,
the clouds drifting above, you talk about what you love,
what lives in the quiet depths of your heart.
When the sun begins to set, you know it is time to go back.
You walk back over the bridge together.
You hold each other and she says that she is always with you.
And so you let go, promising to take care of your heart,
and that you will visit again soon, waving goodbye
as you walk into the meadow, back the way you came,
the sun shining gently against your neck,
warmth resting in your chest.

the brush edit
Have you noticed how bristles tend to creep into our everyday routines?...

ceramics & handcrafts
Say no to plastics. Say no to polluting the world more than...
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fun & games
We love to play boardgames with friends, puzzle with our kids, and...
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dani documenting
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how love goes
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through the stomach

Bloom Concept on Pedersgata
Pedersgata 44
4012 Stavanger
+47 904 10 734
Wed, 11am - 5pm
Thurs - Fri, 11am - 6m
Saturday, 11am - 4pm
in short
We are a female-powered concept with an emphasis on normalizing beauty at any age, size, background, preference, passion. Our focus is on personal development, personal care, and love of our inner and outer selves.
We source from inspirational artists and small producers that we feel connected to. We are obsessed with matcha, coffee, cakes, and we love to share them with you.
Ours is a space to be experienced.