collection: NOTO

NOTO, founded by fashion and beauty makeup artist, Gloria Noto, is a multi-use, gender-inclusive, clean cosmetic line (where clean refers to "free of ingredients that can harm your body and the environment"). Packed with uncomplicated yet high-performing ingredients, NOTO celebrates the authentic and diverse layers of what self-expression and beauty can mean. This is what Gloria says about her journey: "Launching NOTO quite literally in my kitchen, I became excited to use all the skills I learned over the years to create a line that celebrated the spectrum of authentic identities I felt I wasn’t seeing in the clean beauty industry at that time. I wanted to hear their stories and celebrate their lives through how we all connect with self-care." Through their products, NOTO gets involved in support of vulnerable communities, the arts, and the environment. They support organizations such as: Planned Parenthood, The Okra Project, The Transgender Freedom Fund, Black Mama’s Matter, The Love Land Foundation, The Trevor Project, and many more.