Saalt started with a phone call its founder, Cherie, made to an aunt in Venezuela, where pads and tampons had not been available in stores for years. She immediately thought of her daughters and what she would do if she found herself in the same situation. The dependence she and others had on disposables kept her up at night. When she went to source a bulk order of menstrual cups, she couldn’t find one that met her ideal criteria. So she started custom designing her idea of the perfect cup. Hand sketched drawings turned into fourteen design iterations, and in February of 2018, Saalt launched with the Saalt Cup.