forever wool

Wool is forever. Forever warm. Forever temp-regulating. Forever kind. Forever beautiful. To highlight this, in Jo Gordon's words:

"I commissioned my first knit as a teenager: a copy of a much-loved and much-darned hat that belonged to my dad. It was reproduced faithfully by my mum’s friend, Vilma. I was 16 and in Scotland it was cold: it looked perfect and worked beautifully. The hat had been reinvented. My appreciation for good making has not changed: I love things that are made honestly and function well. Wool is an honest, functional material... knitwear that you will want to care for and in return will serve you well."